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World AIDS Day Reveal Mondo Guerra 2015 Subaru Legacy

 

Mondo_Headshot_Bridget Seigfried

Credit: Bridget Seigfried

Subaru Of America, Inc., in collaboration with HIV-positive designer Mondo Guerra will reveal a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsiblytm campaign to commemorate the auto manufacturer’s 20th year of support in the fight against HIV/AIDS. The vehicle will be debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1, World AIDS Day and the start of Art Basel Miami.

Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For Life® hosted by Subaru®, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America. Since Subaru teamed-up with Dining Out For Life, over $30 million has been raised in the crucial fight against HIV/AIDS. “The purpose of the Love Responsibly initiative is two-fold: To expand our association with Dining Out For Life into a year-round initiative that encourages people, including Subaru retailers, to volunteer their time or other resources locally, and to encourage discussion within all communities about what more can be done to help in the fight against AIDS,” reported Tim Tagye, Promotions and Sponsorship Manager, Subaru of America. “To launch this on World AIDS Day, while highlighting the talents and advocacy work of Mondo Guerra is a demonstration of social responsibility that we at Subaru are proud of.”

Guerra’s innovative style and bold designs have captured the fashion world’s imagination, while his work in HIV/AIDS advocacy has helped cultivate an important conversation about the epidemic. Mondo revealed his HIV-positive status on Project Runway season eight, after he created the challenge-winning print “Positivity” that was inspired by his own experience. “I’m extremely honored to contribute to the Love Responsibly campaign because it’s centered on corporate, social and individual responsibility”, said Guerra. “I‘m inspired by the story-telling, it’s empowering and heartfelt, and to tell that story through a creative expression that becomes the exterior of an automobile – well that’s like creating the ultimate street art”.

What you can do: Take part in World AIDS Day and other events like Dining Out For Life. Learn the facts about HIV/AIDS, get tested and engage in conversation – #loveresponsibly.

About Dining Out For Life

Dining Out For Life began in Philadelphia in 1991 and has since grown into an international event held in 60+ cities across North America – raising an average $4.25 million annually. The idea behind the single-day event is simple and effective: Dine Out, Fight AIDS. Participating restaurants donate a percentage of the day’s food sales, which goes to local organizations to fund care, prevention, education, testing, counseling and other essential HIV/AIDs services. For more information, visit www.diningoutforlife.com. For updates, follow Dining Out For Life on Twitter: @DineOut4Life.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 600 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.

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Media Contact: “15 Minutes” Inc. Laura Weber laura@15minutesinc.com

Palm Springs Achieves Record-Breaking Year

Dining Out For Life in Palm Springs, California was hot, hot, hot! The event, which raises funds for Desert AIDS Project, marked a year of success, with more than $175,000 raised, surpassing both last year’s total and the ASO’s goal for this year.

“A big, BIG thanks to all of those restaurants and other businesses that got behind promoting their participation in Dining Out For Life in such a significant way, whether through social media, word-of-mouth or by including us in their regular advertising,” said Darrell Tucci, D.A.P.’s Chief Development Officer.

HIV activist and designer Mondo Guerra and representatives from Subaru of America were among the many participants of the Palm Springs event, dining at Jose Garces’ Tinto Restaurant.

Read the full article here.

 

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Dining Out For Life® in Asheville Accomplishes A Record-Breaking Year

Dining Out For Life® in Asheville achieved a record-breaking year with the annual event raising over $175,000 to support Western North Carolina AIDS Project (WNCAP)’s misson of providing case-managed care to those affected by the AIDS virus and help continue the organization’s prevention and education programs. The Asheville area’s Dining Out For Life consists of approximately 100 participating restaurants.

“I am so very proud to be a part of such a giving, caring community here in WNC, who realize that HIV/AIDS is still a problem, not only in our area, but worldwide and generously give to such an important cause,” stated Event Chair, Harry Brown. Read the full press release here.

WNCAP

Subaru Thanks You!

With your help, Dining Out For Life® raises more than $4 Million each year for HIV/AIDS services. As a special thank you for your continued support, our Proud Host Sponsor Subaru of America invites you to participate in this special, limited offer (June 15,2014 – Dec. 31, 2014):

Subaru VIP Offer

Take Food Photos for a Chance to Win a Delicious Meal!

DOFL Instagram campaign

We hope you are because we can’t wait to drool all over your delicious pictures! If you use Instagram® to post about all of the juicy parts of your life, your photos can win you $100 we hope you’ll use at your favorite Dining Out For Life® hosted by Subaru® restaurant!

Entering is simple! Here are the rules: When eating at a participating Dining Out For Life® restaurant between now and April 30, 2014, snap a great food-related photo, upload it on your Instagram page and use the hashtag #DineOutFightAIDS. If you’re an overachiever, you’ll even “tag” or check-in at your restaurant.

We will choose 5 lucky winners to win a $100 gift card. Winners will be announced on April 30th via the Dining Out For Life® Instagram, Facebook, Twitter & diningoutforlife.com.

Don’t forget to follow us on Instagram (username: @diningout4life). We can’t wait to see where you’re dining and what you’re eating!

And now for the “official” legal stuff…

 

Dining Out For Life® Terms and Conditions for Instagram contest

#DineOutFightAIDS

CONDITIONS OF PARTICIPATION: The contest is offered only to legal residents of the United States who are users of the mobile app Instagram and over 18 years old.

PERIOD OF ACTION: March 19, 2014 to April 30, 2014 at 12:00 PM (EST).

OPERATION AND AWARDS:

1. The theme of the contest is “”Dine Out. Fight AIDS”, users should take food-related photos at any participating Dining Out for Life restaurant.

2. To qualify for participation in the contest users must identify photograph with the hashtag #DineOutFightAIDS in its description when publishing it on Instagram. No other registration to any application is required.

3. Only images that meet the theme of the contest and include the hashtag in the description will be considered valid contest entries.

4. The contest is valid for all the pictures uploaded from 2nd of April through April 30, 2014 at 12:00 PM (EST) to Instagram with the tag #DineOutFightAIDS, and fulfilling the established theme.

5. Enter as many photos as you want within the contest dates for an increased chance of winning.

Celebrities Star in Animated Superhero-Themed PSA


Designer Mondo Guerra (Under the Gunn, Project Runway All-Stars), Ted Allen, host of Food Network’s popular show Chopped, Pam Grier (Foxy Brown, Jackie Brown) and chef Daisy Martinez from Food Network’s ¡Viva Daisy! contributed their images and voices to Dining Out For Life hosted by Subaru® for the HIV/AIDS fundraiser’s new animated superhero-themed Public Service Announcement.

The fearless foursome encourage diners to “Take Action and Be a Hero” by participating in Dining Out For Life hosted by Subaru, bringing food-lovers and restaurants together to help AIDS Service Organizations across the country on one incredible day of dining on Thursday, April 24th.  “We are all heroes in the fight. The important thing to keep in mind is that we need to continue the conversation about HIV/AIDS,” noted Mondo Guerra.

ShootersINC came to the table with production led by Mark Reidenauer and Matthew Licht. Senior Designer Mike Mullen created the retro-styled comic book look for the animation, and also created and animated caricatures of the four celebrity heroes.

Check it out!

 

Subaru® Dealers Support Dining Out for Life®!

HVCS_DOFL_kickoff3
Pictured: Jay Dewey from ARCS, Peter Maher from Mid-Hudson Subaru, and Charles North from the Dutchess Co. Regional Chamber of Commerce.

AIDS-Related Community Service (ARCS), the Dining Out for Life® AIDS service organization in Hawthorne, New York, held their Dining Out for Life® kick-off party on April 9, 2013 at the Poughkeepsie Ice House on the Hudson, in conjunction with Mid-Hudson Subaru and the Dutchess County Regional Chamber of Commerce. The Chamber held an official ribbon cutting ceremony to honor the successful partnership between Hudson Valley Community Services and local businesses.

Mid-Hudson Subaru brought a highly coveted 2014 Forester model to the restaurant and gave away diversity badges for current Subaru owners. The Poughkeepsie Ice House provided an array of complimentary appetizers and live musicians. Over 80 guests attended, including other sponsors and participating restaurant owners, and the event was featured on our local newscast the following evening.

Is your local Subaru dealer is a Dining Out for Life® SUPERSTAR? Email  laura@15minutesinc.com

 

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Enter the Yummy Dining Out for Life® Instagram Contest!

DO4L Instagram campaign

Hi there! Are you up for a tasty challenge?

We hope you are because we can’t wait to drool all over your delicious pictures! If you use Instagram® to post about all of the juicy parts of your life, your photos can win you $100 we hope you’ll use at your favorite Dining Out for Life hosted by Subaru® restaurant!

Entering is simple! Here are the rules: When eating at a participating Dining Out for Life restaurant between now and April 30, 2013, snap a great food-related photo, upload it on your Instagram page and use the hashtag #dineoutfightaids. If you’re an overachiever, you’ll even “tag” or check-in at your restaurant.

We will choose 5 lucky winners to win a $100 gift card. Winners will be announced on April 30th via the Dining Out for Life Instagram, Facebook, Twitter & diningoutforlife.com.

Don’t forget to follow us on Instagram (username: @diningout4life). We can’t wait to see where you’re dining and what you’re eating!

And now for the “official” legal stuff…

Dining Out for Life Terms and Conditions for Instagram contest

#dineoutfightaids

CONDITIONS OF PARTICIPATION: The contest is offered only to legal residents of the United States who are users of the mobile app Instagram and over 18 years old.

PERIOD OF ACTION: April 2, 2013 to April 30, 2013 at 12:00 PM (EST).

OPERATION AND AWARDS:

1. The theme of the contest is “”Dine Out. Fight AIDS”, users should take food-related photos at any participating Dining Out for Life restaurant.

2. To qualify for participation in the contest users must identify photograph with the hashtag #dineoutfightaids in its description when publishing it on Instagram. No other registration to any application is required.

3. Only images that meet the theme of the contest and include the hashtag in the description will be considered valid contest entries.

4. The contest is valid for all the pictures uploaded from 2nd of April through April 30, 2013 at 12:00 PM (EST) to Instagram with the tag #dineoutfightaids, and fulfilling the established theme.

5. Enter as many photos as you want within the contest dates for an increased chance of winning.