Behind every design is an artist with inspiration. Designer Mondo Guerra‘s new Love Responsibly design for Subaru of America is heavily influenced by a passion for HIV/AIDS advocacy and Dining Out For Life. Check out the day of the reveal, which aired on Pivot TV:
On World AIDS Day, Subaru Of America, Inc., in collaboration with HIV-positive designer Mondo Guerra revealed a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsiblytm campaign to commemorate the auto manufacturer’s 20th year of support in the fight against HIV/AIDS. The vehicle debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1, World AIDS Day and the start of Art Basel Miami.
Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For Life® hosted by Subaru®, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America. Since Subaru teamed-up with Dining Out For Life, over $30 million has been raised in the crucial fight against HIV/AIDS. “The purpose of the Love Responsibly initiative is two-fold: To expand our association with Dining Out For Life into a year-round initiative that encourages people, including Subaru retailers, to volunteer their time or other resources locally, and to encourage discussion within all communities about what more can be done to help in the fight against AIDS,” reported Tim Tagye, Promotions and Sponsorship Manager, Subaru of America. “To launch this on World AIDS Day, while highlighting the talents and advocacy work of Mondo Guerra is a demonstration of social responsibility that we at Subaru are proud of.”
Guerra’s innovative style and bold designs have captured the fashion world’s imagination, while his work in HIV/AIDS advocacy has helped cultivate an important conversation about the epidemic. Mondo revealed his HIV-positive status on Project Runway season eight, after he created the challenge-winning print “Positivity” that was inspired by his own experience. “I’m extremely honored to contribute to the Love Responsibly campaign because it’s centered on corporate, social and individual responsibility”, said Guerra. “I‘m inspired by the story-telling, it’s empowering and heartfelt, and to tell that story through a creative expression that becomes the exterior of an automobile – well that’s like creating the ultimate street art”.
What you can do: Take part in World AIDS Day and other events like Dining Out For Life. Learn the facts about HIV/AIDS, get tested and engage in conversation – #loveresponsibly.
About Dining Out For Life
Dining Out For Life began in Philadelphia in 1991 and has since grown into an international event held in 60+ cities across North America – raising an average $4.25 million annually. The idea behind the single-day event is simple and effective: Dine Out, Fight AIDS. Participating restaurants donate a percentage of the day’s food sales, which goes to local organizations to fund care, prevention, education, testing, counseling and other essential HIV/AIDs services. For more information, visit www.diningoutforlife.com. For updates, follow Dining Out For Life on Twitter: @DineOut4Life.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 600 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.
Media Contact: “15 Minutes” Inc. Laura Weber firstname.lastname@example.org
Dining Out For Life in Palm Springs, California was hot, hot, hot! The event, which raises funds for Desert AIDS Project, marked a year of success, with more than $175,000 raised, surpassing both last year’s total and the ASO’s goal for this year.
“A big, BIG thanks to all of those restaurants and other businesses that got behind promoting their participation in Dining Out For Life in such a significant way, whether through social media, word-of-mouth or by including us in their regular advertising,” said Darrell Tucci, D.A.P.’s Chief Development Officer.
HIV activist and designer Mondo Guerra and representatives from Subaru of America were among the many participants of the Palm Springs event, dining at Jose Garces’ Tinto Restaurant.
Read the full article here.
Spokesperson Mondo Guerra, winner of Lifetime’s Project Runway All-Stars, tells us why he shares Dining Out for Life with those he cherishes in his life. Check out his response here and be sure to make a reservation at a restaurant participating in your city Thursday, April 25th at www.diningoutforlife.com.
For more Mondo and Dining Out for Life videos, visit Youtube.com/DineOut4Life
Mondo Guerra, winner of Lifetime’s Project Runway All-Stars, has created a limited edition “Movers and Shakers” t-shirt for Dining Out for Life International hosted by Subaru®, an annual HIV/AIDS fundraiser. The limited edition t-shirt is available for $25 at SubaruGear.com.
Dining Out for Life International hosted by Subaru will be held on Thursday, April 25th in 60 cities across the United States and Canada. Some 3,000 restaurants participate by donating a generous percentage of proceeds from the day to a local AIDS service organization. An estimated $4 million will be raised in just one day of dining. Funds raised in each city benefit the designated AIDS service organization in that city.
Guerra, who disclosed his HIV-positive status on Project Runway, has become a prominent advocate in the fight against HIV/AIDS. Guerra was announced as the newest spokesperson for Dining Out for Life and debuted his tee shirt and custom Dining Out-inspired looks at a Valentine’s Day event in Philadelphia: “I am a creature of expression through fashion and through my advocacy work. Dining Out for Life is our opportunity to celebrate friends, food and being truly fabulous in helping others,” said Guerra. Watch a highlight video here.
Dining Out for Life spokespeople also include Ted Allen, host of Food Network’s Chopped, Author and Actor Pam Grier (Foxy, Jackie Brown) and Chef Daisy Martinez from Food Network’s ¡Viva Daisy!
Subaru of America is proud to enter its seventh consecutive year as host sponsor for Dining Out for Life. According to Chief Marketing Officer Dean Evans, “Subaru of America is deeply committed to this community and invested in the cause. Our nationwide network of Subaru dealers is also supportive of AIDS Service Organizations across the country, and Subaru drivers are foodies who enjoy dining out!”
Cities participating on the April 25th date include: Albany, Asheville, Baton Rouge, Bay Shore (Long Island), Birmingham, Charleston, Charlotte, Charlottesville, Chattanooga, Chicago, Cincinnati, Clearwater (Tampa Bay), Columbia, Denver-Boulder, El Paso, Ferndale (Detroit), Fort Collins, Colo., Fort Lauderdale, Hawthorne (Hudson Valley), Houston, Indianapolis, Jacksonville, Kalamazoo, Kamloops, Kansas City, Lake Charles, Lexington, Memphis, Minneapolis, New Brunswick, New Haven, Norfolk, Oklahoma City, Palm Springs, Philadelphia, Phoenix, Portland, Ore., Portsmouth, Providence, Reno, San Diego, San Francisco, San Jose, Seattle, St. Louis, Tacoma, Tulsa, Washington, DC and Vancouver Island.
About Dining Out for Life International
Dining Out for Life began in Philadelphia in 1991 and has since grown into an international event in more than 60 cities – raising an average $4 million annually. The idea behind the single-day event is simple and effective: Dine Out, Fight AIDS. Each restaurant donates a percentage of the day’s food sales, which goes to local organizations to fund care, prevention, education, testing, counseling and other essential HIV/AIDs services. For more information, visit diningoutforlife.com or Facebook/DiningOut4Life.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.
Stay in-the-know with the latest event updates and HIV/AIDS news
Like us on Facebook
Follow us on Twitter