Behind every design is an artist with inspiration. Designer Mondo Guerra‘s new Love Responsibly design for Subaru of America is heavily influenced by a passion for HIV/AIDS advocacy and Dining Out For Life. Check out the day of the reveal, which aired on Pivot TV:
On World AIDS Day, Subaru Of America, Inc., in collaboration with HIV-positive designer Mondo Guerra revealed a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsiblytm campaign to commemorate the auto manufacturer’s 20th year of support in the fight against HIV/AIDS. The vehicle debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1, World AIDS Day and the start of Art Basel Miami.
Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For Life® hosted by Subaru®, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America. Since Subaru teamed-up with Dining Out For Life, over $30 million has been raised in the crucial fight against HIV/AIDS. “The purpose of the Love Responsibly initiative is two-fold: To expand our association with Dining Out For Life into a year-round initiative that encourages people, including Subaru retailers, to volunteer their time or other resources locally, and to encourage discussion within all communities about what more can be done to help in the fight against AIDS,” reported Tim Tagye, Promotions and Sponsorship Manager, Subaru of America. “To launch this on World AIDS Day, while highlighting the talents and advocacy work of Mondo Guerra is a demonstration of social responsibility that we at Subaru are proud of.”
Guerra’s innovative style and bold designs have captured the fashion world’s imagination, while his work in HIV/AIDS advocacy has helped cultivate an important conversation about the epidemic. Mondo revealed his HIV-positive status on Project Runway season eight, after he created the challenge-winning print “Positivity” that was inspired by his own experience. “I’m extremely honored to contribute to the Love Responsibly campaign because it’s centered on corporate, social and individual responsibility”, said Guerra. “I‘m inspired by the story-telling, it’s empowering and heartfelt, and to tell that story through a creative expression that becomes the exterior of an automobile – well that’s like creating the ultimate street art”.
What you can do: Take part in World AIDS Day and other events like Dining Out For Life. Learn the facts about HIV/AIDS, get tested and engage in conversation – #loveresponsibly.
About Dining Out For Life
Dining Out For Life began in Philadelphia in 1991 and has since grown into an international event held in 60+ cities across North America – raising an average $4.25 million annually. The idea behind the single-day event is simple and effective: Dine Out, Fight AIDS. Participating restaurants donate a percentage of the day’s food sales, which goes to local organizations to fund care, prevention, education, testing, counseling and other essential HIV/AIDs services. For more information, visit www.diningoutforlife.com. For updates, follow Dining Out For Life on Twitter: @DineOut4Life.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 600 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.
Media Contact: “15 Minutes” Inc. Laura Weber firstname.lastname@example.org
Dining Out For Life in Palm Springs, California was hot, hot, hot! The event, which raises funds for Desert AIDS Project, marked a year of success, with more than $175,000 raised, surpassing both last year’s total and the ASO’s goal for this year.
“A big, BIG thanks to all of those restaurants and other businesses that got behind promoting their participation in Dining Out For Life in such a significant way, whether through social media, word-of-mouth or by including us in their regular advertising,” said Darrell Tucci, D.A.P.’s Chief Development Officer.
HIV activist and designer Mondo Guerra and representatives from Subaru of America were among the many participants of the Palm Springs event, dining at Jose Garces’ Tinto Restaurant.
Read the full article here.
The comprehensive map AIDSVu recently unveiled HIV statistics broken down by U.S. cities and states. Maps are easily downloadable, making them easy to share and continue the HIV/AIDS conversation with neighbors and friends.
Take the Test and Take Control. National HIV Testing Day takes place on Friday, July 27th. Contact your local AIDS Service Organization for testing options and more information.
Dining Out For Life® in Asheville achieved a record-breaking year with the annual event raising over $175,000 to support Western North Carolina AIDS Project (WNCAP)’s misson of providing case-managed care to those affected by the AIDS virus and help continue the organization’s prevention and education programs. The Asheville area’s Dining Out For Life consists of approximately 100 participating restaurants.
“I am so very proud to be a part of such a giving, caring community here in WNC, who realize that HIV/AIDS is still a problem, not only in our area, but worldwide and generously give to such an important cause,” stated Event Chair, Harry Brown. Read the full press release here.
Dining Out For Life, Ted Allen, Daisy Martinez and Pam Grier invite you to Dine Out for a cause in support of the FIGHT against AIDS. On April 26, 2012 hundreds of restaurants in the nation and in Canada will have a night of Dining For Cause and donate to local HIV/AIDS service organizations and programs.
Make your reservation TODAY!